Working with the Law Society communications team we identified the key issues of support and development that would be priorities for members. Using this information, we created a multi-media communications programme that used the umbrella proposition of ‘Acting for the profession’ to high-light six primary service areas of advice, training and professional development available to members.

Services were evidenced with hard facts and examples of how the Society represented solicitors’ interests, helping them to increase standards and survive and thrive in a challenging and competitive environment.

A range of bright, impactful collateral was developed using a palette of bold colours to identify individual areas of support and intriguing imagery that reflected service delivery. The campaign was developed into posters, advertising in trade journals and business press, web banners and promotional products. We created dynamic, large scale display material for conferences and presentations.