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Gillespie MacAndrew W.S.: Brand guidelines and extension
How Gillespie Macandrew brought a fresh new identity to life
Challenge
Challenge
Gillespie Macandrew is a leading Scottish law firm regarded as the rarest of things - an approachable and professional firm of lawyers which custom designs legal and financial services around people.
They needed a range of communication tools that could express their values of being reliable, approachable, collaborative and forward thinking, and could work equally well on and off line.
Response
Response
We created a set of brand guidelines which brought their logo and identity to life and extended the identity into a full range of print and digital marketing material.
We produced design templates to refresh their existing website, created a range of client bulletins and newsletters and a developed display and exhibition material for their conferences and seminars.
Result
Result
As well as having a fresh and consistent new look, in a climate of economic uncertainty Gillespie Macandrew has continued to see growth in its commercial business and profits improved by 11% year on year.
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