Brand guidelines and extension - Redhouse Lane Communications

Gillespie MacAndrew W.S.: Brand guidelines and extension

How Gillespie Macandrew brought a fresh new identity to life

Challenge

Gillespie Macandrew is a leading Scottish law firm regarded as the rarest of things - an approachable and professional firm of lawyers which custom designs legal and financial services around people.

They needed a range of communication tools that could express their values of being reliable, approachable, collaborative and forward thinking, and could work equally well on and off line.

Response

We created a set of brand guidelines which brought their logo and identity to life and extended the identity into a full range of print and digital marketing material.

We produced design templates to refresh their existing website, created a range of client bulletins and newsletters and a developed display and exhibition material for their conferences and seminars.

Result

As well as having a fresh and consistent new look, in a climate of economic uncertainty Gillespie Macandrew has continued to see growth in its commercial business and profits improved by 11% year on year.