Active Kids - Redhouse Lane Communications

Active Stirling: Active Kids

How Active Stirling is increasing sport and physical activity levels across the communities of Stirling

Challenge

Active Stirling wanted engage the parents of young children, offering them pursuits to get involved in during the school holidays. The aim was to introduce the sports and activities on offer, help the parents and get the kids physically active and involved during the Easter and summer breaks.

Response

We created a sub brand – Active Kids – which has been used to create an eye-catching series of printed programmes. We also produced pullup displays using the distinctive, colourful brand colours and images that are used to promote the activities.

Result

The promotional materials have helped ensure a huge uptake for Active Stirling’s holiday programme. Many of the courses have waiting lists, reflecting the huge popularity and high profile of the Active Kids campaign in the area.